AdSense RPM by Niche: 2026 Benchmarks
Your niche is one of the most important factors determining your AdSense earnings. Advertisers pay premium rates for content in high-value industries where a single customer can be worth thousands of dollars. This comprehensive directory shows RPM ranges, multipliers, and performance benchmarks for 29 major website niches in 2026.
The niche multiplier represents how much more (or less) advertisers are willing to pay for your niche compared to average web content. A multiplier of 2.5x means advertisers pay 2.5 times the baseline rate, while 0.6x means they pay 60% of baseline rates.
Want to calculate your potential earnings? Try our revenue calculator with your specific niche and traffic data.
Calculate Your Revenue PotentialPremium Niches (2.0x+ Multiplier)
These niches attract the highest-paying advertisers due to high customer lifetime values and competitive industries.
| Niche | Multiplier | Typical RPM Range | Tier |
|---|---|---|---|
| Finance | 2.5x | $30-60 | Premium |
| Insurance | 2.4x | $28-55 | Premium |
| Legal | 2.3x | $26-52 | Premium |
| Real Estate | 2.2x | $25-50 | Premium |
| Cryptocurrency | 2.1x | $24-48 | Premium |
| B2B Services | 2.0x | $23-46 | Premium |
High-Value Niches (1.5x - 2.0x Multiplier)
Strong earning potential with consistent advertiser demand across multiple verticals.
| Niche | Multiplier | Typical RPM Range | Tier |
|---|---|---|---|
| Software/SaaS | 1.9x | $22-44 | High-Value |
| Technology | 1.8x | $20-40 | High-Value |
| Health & Medical | 1.6x | $18-35 | High-Value |
| Marketing | 1.6x | $18-35 | High-Value |
| Education | 1.5x | $15-30 | High-Value |
| Business | 1.5x | $15-30 | High-Value |
Mid-Tier Niches (1.0x - 1.5x Multiplier)
Solid baseline performance with moderate advertiser competition and steady demand.
| Niche | Multiplier | Typical RPM Range | Tier |
|---|---|---|---|
| Fitness & Wellness | 1.4x | $16-32 | Mid-Tier |
| Home Improvement | 1.4x | $16-32 | Mid-Tier |
| Career & Jobs | 1.4x | $16-32 | Mid-Tier |
| Automotive | 1.3x | $15-30 | Mid-Tier |
| Travel | 1.2x | $12-25 | Mid-Tier |
| Food & Cooking | 1.1x | $10-22 | Mid-Tier |
| Parenting | 1.1x | $10-22 | Mid-Tier |
| Lifestyle | 1.0x | $10-20 | Mid-Tier |
| Fashion & Beauty | 1.0x | $10-20 | Mid-Tier |
| Pets | 1.0x | $10-20 | Mid-Tier |
| News & Media | 1.0x | $10-20 | Mid-Tier |
Entry-Level Niches (Below 1.0x Multiplier)
Lower advertiser rates but often easier to create content for and attract high traffic volumes.
| Niche | Multiplier | Typical RPM Range | Tier |
|---|---|---|---|
| Sports | 0.9x | $9-18 | Entry-Level |
| Entertainment | 0.7x | $8-15 | Entry-Level |
| Music | 0.7x | $8-15 | Entry-Level |
| Movies & TV | 0.7x | $8-15 | Entry-Level |
| Gaming | 0.6x | $6-12 | Entry-Level |
| Celebrity News | 0.6x | $6-12 | Entry-Level |
| Mobile Apps | 0.6x | $7-14 | Entry-Level |
Next Steps
Now that you've reviewed the niche benchmarks, explore how geographic location impacts your earnings in our AdSense RPM by Country directory. The combination of your niche and traffic geography determines your actual revenue potential.
For detailed insights on specific niches, click any niche name above to see comprehensive benchmarks, optimization strategies, and geographic performance breakdowns.
Ready to see your potential earnings? Calculate your revenue based on your specific niche and traffic.
Calculate Your Revenue Now!