How Much Does AdSense Pay for 100k and 1M Pageviews?
Try the Adstimate AdSense CalculatorScaling a blog to 100,000 or even 1,000,000 monthly pageviews is the ultimate goal for many digital publishers. At these volumes, website monetization shifts from a "hobby" to a serious, full-time business. But exactly how much can you expect to see in your bank account once you hit these milestones in 2026?
While the actual payout depends on your niche and traffic location, we can look at data-driven benchmarks to set realistic expectations.
The 100,000 Pageviews Milestone
Reaching 100k views per month is often considered the "Professional Level." At this scale, your site has enough data to attract premium advertisers. In 2026, the average AdSense revenue for 100,000 views typically falls between $500 and $2,500.
- Low-RPM Niches (Gaming, Jokes): $200 – $600
- Mid-RPM Niches (Lifestyle, Travel): $800 – $1,500
- High-RPM Niches (Finance, Tech, Legal): $2,000 – $5,000+
Pro Tip: At 100k views, most publishers actually move away from standard AdSense and join "Premium Ad Networks" like Mediavine or Raptive, where RPMs often increase by 50% to 200% due to better ad technology.
The 1,000,000 Pageviews Milestone
Hitting 1 million monthly views puts you in the top 1% of publishers. This is where "life-changing" income occurs. For a million views in 2026, the revenue benchmarks look like this:
| Niche Category | Average RPM | Monthly Revenue (1M Views) |
|---|---|---|
| General Entertainment | $2.00 – $5.00 | $2,000 – $5,000 |
| Automotive / Tech | $12.00 – $25.00 | $12,000 – $25,000 |
| Finance / Business | $25.00 – $45.00 | $25,000 – $45,000 |
Why the Gap is Growing in 2026
In 2026, the difference between a "good" niche and a "bad" niche is wider than ever. This is due to Advertiser Precision. Ad platforms can now identify users with high purchase intent with extreme accuracy. If your 1 million views are from users looking to "buy a home" versus "looking at memes," the revenue difference can be as much as 20x.
How to Maximize Revenue as You Scale
If you are approaching these traffic milestones, focus on these three things to ensure your revenue scales along with your traffic:
- Traffic Geography: 100k views from the US is worth more than 1M views from lower-tier countries. Optimize your content for high-CPC regions.
- Ad Viewability: Ensure your layout doesn't bury ads. High viewability scores lead to higher bids from premium advertisers.
- Direct Deals: Once you hit 1M views, brands will often want to work with you directly, bypassing AdSense for much higher "Sponsorship" rates.
Final Thoughts
Scaling to 100k or 1M views is an incredible achievement. While AdSense provides a solid foundation, your revenue potential is truly unlocked by picking the right niche and optimizing for geography in the 2026 advertising landscape. Use our calculator to map out your journey and see how much your growth is truly worth.